The Law of Unfair Competition – regulated in particular by the German Unfair Competition Act (UWG) – protects companies from unfair business practices and is intended to ensure fair market conditions. At the same time, it sets clear requirements for marketing, advertising and business conduct. Violations can lead to warnings, injunctions, claims for damages and thus to considerable costs.

We support the development, safeguarding and legally compliant implementation of advertising campaigns and general sales strategies in order to rule out objections from competitors when carrying out advertising measures. Another focus of our legal practice is advising on all aspects of product design. In Germany, this can be protected not only by copyright, designs and trademarks. In addition, Unfair Competition Law can be considered as a protective mechanism, specifically via its supplementary measures.

Our range of services also includes the enforcement or defence of Unfair Competition Law Claims by way of out-of-court warning proceedings or representation in proceedings before the courts – either in summary proceedings (preliminary injunction) or in main proceedings, e.g. when injunctive relief or corresponding ancillary claims are asserted.