Establishing and protecting brands is becoming increasingly important in a digital world, especially since Trademark Law offers a whole range of protection options (e.g. word marks, word/figurative marks, audio marks, sound marks, colour marks, 3D marks). We support our clients in developing their brand strategy and internationalising their brand portfolio. We also assist with finding names for product launches, clarify the availability of new brands and secure it with the relevant trademark offices in registration proceedings.

In addition, we help enforce and defend the established brand portfolio at home and abroad. Our services include representation in court proceedings on both the active and passive side, as well as representation in administrative proceedings before the trademark offices. We represent our clients in registration, opposition and cancellation proceedings before the German Patent and Trademark Office (DPMA) and the European Union Intellectual Property Office (EUIPO). In other jurisdictions, we draw on a proven network of colleagues abroad.

Domains round off a trademark strategy. We provide support in securing suitable domains and take action when legal infringements occur on third-party websites.